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About us

Our aim is to provide fashion boutiques with an opportunity to reach a wider audience of fashion-savvy-women through visibility on our website and socials.

Our Founder

Fearless fashion addict Pamela Helps started First In Best Dressed on the balcony of her home in tropical north Queensland. She lived in New York for a while and developed a passion for fashion, which led to her creating a one-stop-shop for women to easily find retail fashion stores in Australia.

Happy browsing!

The First In Best Dressed team


About us