About us

Our aim is to provide fashion-savvy-women with a one-stop-shop to find Australian stores online and in major cities. No more wasting time searching the whole internet – we’ve done it for you! First In Best Dressed has it all.

Our Founder

Fearless fashion addict Pamela Helps started First In Best Dressed on the balcony of her home in tropical north Queensland. She lived in New York for a while and developed a passion for fashion, which led to her creating an easy solution for finding retail fashion stores in Australia.

Happy browsing!

The First In Best Dressed team